In 2016, S Agence won the pitch for a 3-year regional (French-speaking Switzerland) communication campaign. We imagined  the #LAKEXCEPTION concept that was then developed  over the years through a wide range of themes decided by the client.

I was involved in the brainstorming process for each year’s campaign theme. My mission was to bring the concept to life, starting from image search to the final artwork in various formats, such as street posters, ePanels displays, tram advertising and and TV commercials.