In 2016, S Agence won the pitch for a 3-year regional (French-speaking Switzerland) communication campaign. We imagined the #LAKEXCEPTION concept that was then developed over the years through a wide range of themes decided by the client.
I was involved in the brainstorming process for each year’s campaign theme. My mission was to bring the concept to life, starting from image search to the final artwork in various formats, such as street posters, ePanels displays, tram advertising and and TV commercials.
2018 digital greeting card
Creation of a dynamic card inspired by a snow globe with the iconic CGN boat in motion design.
Theme : highlighting the diversity of cruises available
Theme : focus on the restaurant offer on each boat
2017 digital greeting card
Creation of a dynamic card inspired by the navigation maps turning into a star constellation in motion design.
Theme : you don’t need to go far away to feel like if you were on holiday