GRANDIR ICI is a print & video campaign for the Geneva label GRTA. The objective of the campaign is present and spotlight local farmers.
In 2018, GRTA renewed the mandate with S Agence for a second season. I was in charge of re-thinking the initial concept, including coming up with a new storyboard, of shooting and editing all the videos for social media and of developing the street posters campaign.
I enjoyed meeting up with the local farmers & translate their stories into video.